Make More Sales with Your Site with This One Strategy

Why use Slideshare to increase seoI’ve been getting requests lately to share some more technical “tricks” that immediately generate sales. (Don’t worry, if this one sounds too advanced, we can provide this service for you.) I aim to please, so here’s a way to drive search engine traffic to your site that is often overlooked.

Start knowing that you want targeted search engine traffic. That means getting people that are looking for very specific services or products.  Getting your website to rank high on search engines will increase sales if you get targeted high converting visitors.  I recommend getting search engine traffic using vertical content, and slideshows is one of the many options to do that. (I am going to use slideshare.net in my example but there are other slideshow sites you can utilize. You can also try sliderocket.com and scribd.com.)  And this is so easy that you can implement this in one hour!


7 Things Your Site Needs to Maximize Sales

Best way to make sales on website

Two business owners with the same product are getting dramatically different sales.  The pricing is similar. The product is almost identical.  Then why the difference?

I’ve built over 500 websites.  On any given day entrepreneurs ranging from underfunded startups to million dollars businesses connect with me to help them get to the next level. There are five areas that separate the successful sites from the ones that don’t work. I’ve decided to give you the inside scoop on these areas in a series of blog posts. I want you to get as many sales as possible, so I’ve decided to share my secrets!

So back to my question…why do some entrepreneurs get to the next level in sales while others find themselves frustrated? Here are the 7 things you need to implement in your website for maximum sales.


Increase Sales Immediately On Your Sales Pages with One Technique

Testimonials on sales pages

BaseCamp’s use of testimonials – brilliant & effective!

You have a great product or service that customers love. You are ready to share it with the rest of the world and can’t wait to start selling more! You write the copy for your sales page. You list the benefits, features and figure out the best price point. And yet, the page doesn’t convert to the sales you want. Here’s the quick fix to change that!

A great sales page needs great testimonials. When someone sees that not just you – but other people – know, like and trust what you’re selling, they’ll buy! Here are my top 5 tips for testimonials:


A Cheat Sheet to an Effective Call to Action

I just found out my client increased her opt in conversion rate by 35% after we updated her call to action. As I wrote previously, you want to make sure your website visitor is taking the primary action you want them to take.  In this post, I am going to list five sites that do a great job with their calls to action using simple design and the right invitation.


How to Increase Website Sales with User Testing

Website User TestingI highly recommend asking your target market what they think of your website before you launch the site.  My websites improve significantly after I make changes based on user feedback. An improved website leads to increased sales.

Here are some tips to make user testing more productive:

1. Only ask people that fit the profile of your target market.  The only opinion that counts is that of your target market.  I once had someone send me a list of changes his kid recommended.  He believed his 20 year kid provided great feedback because he loved playing video games and that was like a website.  If we were building a website for Gen X Gamers that would be true.  Unfortunately, the target market was business managers from 35 to 55 years old. 


The 5 Best Ways To Save Time and Continue to Attract Clients with Your Website

Your web designer came up with a great design reinforcing your brand. Your copy is on target and you are excited because your new website is going to attract new clients.  You launch the website and sit back to reap the rewards of your hard work. You are at peace with your website.

FOUR WEEKS LATER…you want to make changes figuring that is okay because a website is always evolving. EIGHT WEEKS LATER…the peace is gone and you think you missed the mark.  Or did you?

To redesign or not to redesign? To rewrite or not rewrite? And if you do redesign how do you avoid having to go through this again?

This is what I call the “Website Dance”.  Businesses all around the world are dancing away as I write. Some leave the party never learning how to dance and hope they get more clients through their website. Others pour more money into a redesign.

There is a better way to be the belle of the website ball.  Follow these five steps to save time and continue to attract clients with your website.