06/06/13

How to Create Email Subject Lines People Will Open

Email Subject LinesHow often do you check your phone for emails or messages? Six times a day? Ten times? Maybe you’re one of the thousands of people who check their phone more than 20 times daily.

According to a recent study taken by Kleiner Perkins Caufield & Byers, the average mobile user checks his/her phone 150 times a day. This study also revealed that the average person checks their messaging 23 times daily.  This is good news for marketers because it increases the chances of people opening our emails.

This makes you really appreciate technology. The old days of waiting for people to get to a PC to check emails are long gone. Thanks to email apps, Smartphone users no longer have to login manually to read emails. Emails just instantly appear on the mobile screen.

That means, every person you send an email to who has an app, will see your email appear on their mobile screen. The question is, will the person actually open and read your email.

05/14/13

How Using An Old Email List Can Be Hurting Your Email Marketing Success

soaphands

You followed all of the email marketing commandments. You worked extremely hard at building your list. You left no stone unturned. However, before you launch your next campaign, there is one more thing you should consider, and that is ‘email list hygiene’.

01/22/13

Exactly What to Email to Increase Sales

Increase sales with emailEmail truly is the best way to drive repeat traffic to your website and increase your sales. It actually continues to outperform social media. Though most entrepreneurs have a fear that people will unsubscribe if they email, unsubscribes are to be expected, and not emailing your list is a huge missed opportunity to grow your income.

Here are 5 emails you can immediately send that will increase your average customer sale and deepen your relationships with your target market. You will find that people actually appreciate hearing from you when you send these! (Tip 3 is my favorite.)