If you sell products, Pinterest is your new best friend. Recent studies reveal some interesting statistics for online retailers. Did you know that if you pin on Pinterest on a Saturday your product is more likely to go viral?
I just found out my client increased her opt in conversion rate by 35% after we updated her call to action. As I wrote previously, you want to make sure your website visitor is taking the primary action you want them to take. In this post, I am going to list five sites that do a great job with their calls to action using simple design and the right invitation.
I highly recommend asking your target market what they think of your website before you launch the site. My websites improve significantly after I make changes based on user feedback. An improved website leads to increased sales.
Here are some tips to make user testing more productive:
1. Only ask people that fit the profile of your target market. The only opinion that counts is that of your target market. I once had someone send me a list of changes his kid recommended. He believed his 20 year kid provided great feedback because he loved playing video games and that was like a website. If we were building a website for Gen X Gamers that would be true. Unfortunately, the target market was business managers from 35 to 55 years old.
Your web designer came up with a great design reinforcing your brand. Your copy is on target and you are excited because your new website is going to attract new clients. You launch the website and sit back to reap the rewards of your hard work. You are at peace with your website.
FOUR WEEKS LATER…you want to make changes figuring that is okay because a website is always evolving. EIGHT WEEKS LATER…the peace is gone and you think you missed the mark. Or did you?
To redesign or not to redesign? To rewrite or not rewrite? And if you do redesign how do you avoid having to go through this again?
This is what I call the “Website Dance”. Businesses all around the world are dancing away as I write. Some leave the party never learning how to dance and hope they get more clients through their website. Others pour more money into a redesign.
There is a better way to be the belle of the website ball. Follow these five steps to save time and continue to attract clients with your website.
Do you wish people who land on your site would take a specific action (like opt-ing in, viewing a featured product, reading the latest blog post, watching a video )? Are you left wondering why they don’t?
When I coach people, I live for making sure visitor behavior is consistent with my client’s goals. Here are some helpful guidelines to accomplish your user action goal: