How Pinterest Is Increasing Online Sales

Pinterest Ecommerce Stats

If you sell products, Pinterest is your new best friend. Recent studies reveal some interesting statistics for online retailers.  Did you know that if you pin on Pinterest on a Saturday your product is more likely to go viral?

  1. Pinterest shoppers are 10% more likely to make a purchase than those arriving from other social sites.
  2. Traffic from Pinterest spends double the average from Facebook traffic. Pinterst orders average $80.
  3. The daily number of Pinterest users has increased by over 145% since Jan 1, 2012.
  4. 32% of online shoppers have made a purchase based on what they’ve seen on Pinterest.
  5. Pins with prices get 36% more likes than those without.
  6. Pinterest drives more traffic to online stores than Twitter.
  7. 59% percent of pinners are women between 25 and 40 years of age. Women make up 90% of the Pinterest population.

Pinterest ImageIf you have an ecommerce store, adding a Pinterest button next to every product is now a must.  To do add the price, just make sure you include it in the description.  In this way a header will appear with the price over the pin.

With the holiday season around the corner, now is the time to make sure your ecommerce store is Pin ready. What results are you seeing from Pinterst?


About Gina Nieves

Gina Nieves is an expert at getting increased sales through websites. Since founding MarkNet Group, she has overseen the design of 500 websites and $30 million in sales. She writes about how to increase sales through your website. You can follow her at Google+ or Twitter.

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  1. thank you! I think that this is the type of articles that we need online. not much boilerplate but something concise. I’ve been on pinterest for a few months now. I’ve not been able to land any sales from it yet. but I don’t sell products. only services: photography. since my target is local, I try to network with locals. but my locals are a little clickish and I’m not part of the clique. I’m an outsider.

    • Souleye,

      Thanks for commenting. Post your photos on Pinterest and invite the locals to Pinterest. Post your pinboard so I can follow you.


  2. Pinterest is giving good exposure. This is giving huge business to all Niche.

  3. Thanks for the numbers. I will be pinning on Saturday!

  4. What is your thought on marketing products in LinkedIn groups?

    • Daisy,

      If you have B2B products, LinkedIn is the perfect place to post them but you will want to do it in a way that is helpful to the community and not spammy. Be a contributor to your groups and add value to the conversations. I will be writing a post on LinkedIn marketing next week.

      Good luck with your business.


  5. Hi Gina,

    It is a good valuable info you got in that article. Let’s see how the LinkedIn article will come up.


    The Farber Consulting Group, Inc.

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