According to a recent study taken by Kleiner Perkins Caufield & Byers, the average mobile user checks his/her phone 150 times a day. This study also revealed that the average person checks their messaging 23 times daily. This is good news for marketers because it increases the chances of people opening our emails.
This makes you really appreciate technology. The old days of waiting for people to get to a PC to check emails are long gone. Thanks to email apps, Smartphone users no longer have to login manually to read emails. Emails just instantly appear on the mobile screen.
That means, every person you send an email to who has an app, will see your email appear on their mobile screen. The question is, will the person actually open and read your email.